Media coverage

The race has a dedicated Media and PR Team with extensive international media coverage with royalty free content.  Official film crews are at the start and finish to capture the key visual assets.  Press releases and video news reels are produced for each team to ensure a steady stream of content.  Scotland the Wave will upload content from the sea.  The Atlantic Challenge website receives 1.5m page views.

121.5m Audience Impressions.

223+ Individual Broadcasts.

15.1m Total viewers

248+ Hours of coverage

52.6m People Reached